This tutorial breaks new ground with a look at the world’s largest search company’s push into rich media. Industry analyst and prolific author Stephen Arnold will show that Google’s rich media capabilities are an evolutionary step in the company’s capabilities. This 3-hour tutorial will examine Google’s video inventions from the perspective of its patent documents, discuss the basics of the Google Channel with specific examples, delve into the direct monetization options beyond the well-known AdWords and AdSense models, and explore likely disruptive  effects for traditional search and retrieval for web content and established media. What will be the likely competitive response to Google’s rich media initiative?

Content companies with rich media assets will gain insight into new monetization opportunities that Google can make available with little or no advance warning. The tutorial will provide information useful to Google competitors, corporate professionals seeking greater exposure for their firm’s rich media, entrepreneurs interested in new revenue generation, filmmakers seeking a new distribution and monetization option, vendors of search systems that index rich media, and investors looking for information about new opportunities created by Google’s disruptive technologies.