Stephen E. Arnold, ArnoldIT.com
Google’s sharp uptick in product and service announcements in the last half of 2008 mark a turning point in the company’s 10-year history. This tutorial breaks new ground by combining Google’s technology with its business actions. Google is a technology company, and it is not enough to understand that Google uses computational intelligence, smart transformation technology, and pervasive click stream analytics to produce a relevant laundry list of links in response to a 2.3 word query from more than 70 percent of the world’s Internet Web search users.
This tutorial falls into three parts. The first part is a review of the company’s less well-known technologies; specifically:
- Google “containers”, which is a system and method for virtualizing activities displayed in a browser, regardless of the device on which the browser runs.
- Google “injection” technology, which is s system and method for retrieving segments of content from multiple sources and generating a composite display that is roughly analogous to a dossier or a magazine presentation consisting of snippets of relevant information and data.
The second part of the tutorial will look at specific business initiatives at Google with reference to the technologies expressed in Google’s technical documents and patent documents. The specific business initiatives to be examined are:
- Google’s publishing and content repurposing initiatives.
- Google’s mobile telephony “play”.
- Google’s new query operations and their implications for traditional database companies, competitive and military intelligence, and enterprise data management vendors.
The final part of the tutorial will be an interactive discussion among attendees on three topics. Each participant will be assigned to a group. Each group will have one of these topics and the group will formulate a position with regard to Google and the topic. A spokesperson for each group will make a brief statement of the group’s position and the participants will discuss that viewpoint. The intent is to create a flow of ideas about how organizations could think about Google as an opportunity or a threat. The three topic areas are:
- Google as a player in enterprise software and services; specifically, Google’s data management capabilities, email and desktop applications, and geospatial services.
- Google as a player in mobile telephony services; specifically, mobile advertising, monitoring for police and official authorities, and medical diagnostics functions.
- Google as a player in publishing, video production and distribution, and rich media delivery.