Co-author of the best-selling book Search Engine Marketing, Inc. and author of the acclaimed Do It Wrong Quickly, Mike Moran is an IBM distinguished engineer with more than 20 years experience in search technology working at IBM Research, Lotus, and other IBM software units. He led the product team that developed the first commercial linguistic search engine in 1989, and has been granted four patents in search and retrieval technology. Moran worked on IBM’s website for 8 years and currently works on IBM’s OmniFind search product. In addition to his broad technical background, Moran holds an advanced certificate in market management practice from the Royal UK Charter Institute of Marketing and writes columns for Revenue Magazine and WebProNews.